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That actual point of purchase, that split moment when a consumer decides to buy your specific product or service, is the sharp end of any marketing strategy. This is where the battle for market share is won or lost. There is a lot of theorizing about category management in FMCG. However Business by Design specializes in the practical side. Recent European studies indicate that up to 50% of FMCG product launches fail. The pressure for space and the demands of the retail environment mean that there is only a short window for products to perform. Only the strongest performers survive. Successful promotional activities must entice, excite and reward the customer. Business by Design gives you the edge. No matter how simple or complex your needs, we can create a progarmme that speaks not only to your customers but to your budget as well. Click on the list to the left to view some past projects.
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Business
by Design Pty Ltd